As a prevention provider, understanding how to handle the media effectively is essential. Media outlets can be important partners in your prevention efforts, so you will want to nurture these relationships at every opportunity. Good media engagement helps to ensure that prevention efforts are represented accurately and communicated broadly. Poor engagement can lead to confusion and misinformation and potentially a lack of faith in the prevention process. This tip sheet offers key steps to consider before the media calls, when they call, and during the interview.