The majority of the states in the U.S. now have legalized sports betting with recorded revenues at $10.92 billion, an approximate 44.5 percent increase from 2022. With the Superbowl right around the corner, an estimated 68 million Americans were expected to bet 23 billion dollars on last year’s Superbowl, a 35% increase from 2023 estimates. Along with this boom has come increased access, availability, and advertising that has implications for problem gambling and underage gambling prevention. In this webinar, Dr. Deborah Haskins will provide an overview of the prevalence of sports betting, risk factors, and profiles of people with problematic sports betting behaviors. She will also highlight new trends in esports and online sports betting and provide creative sports betting prevention recommendations to engage sports fans and people at risk. Participants will also hear from someone with lived experience of problem sports gambling.