The legalization of sports betting across jurisdictions and global markets expanded the availability and accessibility of sports betting, with 1 in 5 U.S. adults (19%) reporting personally betting money on sports in the last 12 months. This session provides an overview of sports betting, “lure” and excitement, “belonging” features, and the “consumption community” lifestyle of sports. You will learn prevention considerations, including youth prevention. This session will include a lived experience shared by a sports gambler.
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1. Learn a brief overview of sports betting and the “lure” of consuming sports, including online betting.
2. Understand sports consumers’ participation as “consumption communities” (business concept) and “belonging” motivation, including vulnerabilities.
3. Tips for developing prevention efforts for persons consuming sports and engaging in risky sports betting behaviors.