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This report describes a regional planning process in the Plainville/Southeastern Massachusetts region where the Plainridge Park Casino is located. This regional planning process included outreach to community members and service providers, convening of local stakeholders concerned about the potential impact of gambling in their region, and identification of community assets and resources as well as of gaps in services. The collection and analysis of this qualitative data informed the development of messages and strategies that directly addressed the local context and concerns.