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This report describes a regional planning process in Springfield, Massachusetts, and surrounding communities where the MGM casino opened in late August 2018. This regional planning process included outreach to community members and service providers, convening of local stakeholders concerned about the potential impact of gambling in their region, and identification of community assets and resources as well as gaps in services. The collection and analysis of this qualitative data informed the development of messages and strategies that directly addressed the local context and concerns.